Francis Lui

Apply the 80/20 Rule to Get More Done by Doing Less

If you find yourself overloaded and can't find the time to get everything done, try using the 80/20 rule. The 80/20 rule can mean that 80% of the results come from 20% of the tasks you do. Or 80% of your sales come from 20% of your customers. Or 80% of... Read >

Web Copywriting - Address the Reader to Make it More Personalized

One of the important rules in copywriting is to write to your prospect in a one-on-one manner. You want to write your copy in that way so the prospect feels as though you're speaking to them personally. I refer to this as the One-Person Rule. But a m... Read >

Web Copywriting - Include Relevant Benefits ... Otherwise You'll Bore Your Prospects

While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant ben... Read >

Why You Must Know Your Prospect Before You Write a Word of Copy

If you don't know your prospect, your copy may not be selling as well as it should. You might write benefits that the prospect doesn't care about. He might be busy, but you may end up writing long-winded copy. You may end up solving problems that the p... Read >

Why You Should Be Careful When Using All Capital Letters in Your Sales Copy

You can use capital letters in your copy to emphasize something. But you have to be careful. If you use capital letters too much, it gives the impression that you're shouting. It may even appear dogmatic. And that turns off prospects. I used to vis... Read >

Why You Should Avoid Hype in Your Online Sales Copy ... Or You'll Lose Customers

When writing your copy, avoid including too much hype. Adding too much hype is a common mistake if you're new to writing copy. When you hype up your copy, customers find it hard to believe your claims and won't buy. Or they may believe your claims,... Read >

A Simple Tip Applied to Your Web Site Images to Boost Your SEO

If you're not applying this simple tip, you may be missing out on free search engine visibility. It's like leaving money on the table. But instead, you're leaving "traffic on the table." This tip is easy to apply and can be applied now. The tip is s... Read >

Should You Write Copy for People or For Search Engines?

A common situation is deciding whether you should write copy that appeals to people or to search engines. Your copy needs to appeal to people because they're the ones who decide whether to buy your product or service. But your copy also needs to appeal to... Read >

Is It Easy For Your Customers to Order From You?

If you have a sales page and an order form where the visitor has to fill in his information, you want to make sure the form is easy to fill out. You've done the hard work of getting your prospect all the way to the order form. If your order form is hard... Read >

4 Tips to Make Your Web Site Easy to Use So You Don't Drive Prospects Away

Is your Web site easy to use? If your visitors find your site hard to use, you may be driving them away. They may get impatient and leave to visit another Web site. What are some things you can do to make your site easy to use? Tip #1: Make your n... Read >

Are Your Web Pages Easy to Read? If Not, You're Losing Prospects

When writing your web pages, make sure they're easy to read. Your visitors only spend a few seconds examining a new site they visit. If your site is hard to read, they might run away to the next site available. So how do you make sure your Web site i... Read >

If You Want Copy That Gets Sales, Don't Reinvent the Wheel

If you're not sticking to the copywriting "rules," you may be missing out on sales. There are certain "rules" and principles established in copywriting because they're proven to work. They've been tested over and over again. It's highly recommended tha... Read >

Why You Should Use a Pop-Up for Your Ezine Sign-Up Form to Increase Opt-Ins

You may know that having an ezine is important to build relationships with your prospects. But it's important to get people to actually sign up for your ezine. That can sometimes be tough. But an easy way to increase your opt-ins is to use a pop-up f... Read >

Why Copywriting Techniques Can Improve Your Articles for Article Marketing

When marketing your business with articles, it's important to get people to read them. The more people that read your articles, the more people will click-through to your site. But what are some ways to get more people to read your articles? You can ... Read >

How to Quickly Tackle Daunting Tasks for Your Online Business

When you're starting or running your online business, you'll often come across tasks or projects that are daunting. You may be tempted to over-plan and research things carefully. But doing that only slows you down. To avoid this and to quickly get da... Read >